Practical Solutions for Better Living
A 22-year veteran of the direct response television industry (DRTV), Jeff Clifford has been a leading force in DRTV marketing virtually since its inception. As co-founder of Provida Life Sciences, Mr. Clifford helps lead the company's mission to create and market products that help people achieve optimum health and well-being in every aspect of their lives. He brings to Provida his extensive experience in identifying and/or creating and developing efficacious and profitable weight loss and fitness products; conceiving, writing and producing direct response television programs; as well as managing creative product development and TV production teams. Mr. Clifford has developed and marketed successful health and fitness products for some of the biggest names in the business, including Michael Thurmond (from ABC's original hit TV show Extreme Makeover), Susan Powter and Body By Jake. Currently, he is responsible for overseeing the development of new products, brands and line extensions; the creation and implementation of marketing strategies; the development of new marketing channels; and supervising the overall direction of the company. Prior to founding Provida, Mr. Clifford served as Senior Vice President of Marketing and Production at National Media Corp., the world's largest publicly traded DRTV company, overseeing the company's DRTV marketing and production efforts. To date, Mr. Clifford has been instrumental in creating DRTV campaigns that have grossed over $2 billion in direct-to-consumer sales.
A founding principle of Provida Life Sciences, Brady Caverly is widely regarded as one of the most highly accomplished direct-to-consumer marketers, product developers and direct response television producers in the industry and has created some of the most successful DRTV campaigns of the past 18 years. Brady's commitment to leveraging the power of education and media reach to make the world a healthier place and his passion for developing effective, results-oriented products drives the company's singular mission. Responsible for overseeing the development of new brands, products, and line extensions; the design and implementation of key marketing strategies; and the development of new marketing channels and initiatives, Mr. Caverly also supervises the overall direction of Provida and its subsidiaries. Prior to founding Alchemy, Mr. Caverly served as Senior Vice President of Direct Marketing and Interactive at National Media Corp. (eventually e4L, Corp.) the world's largest publicly traded direct-to-consumer marketing company, where he wrote, directed and produced some of the company's most successful infomercials. Additionally, Mr. Caverly led the development of the Great North American Slim Down weight loss program and also spearheaded the development of Everything 4 Less, an industry-leading online shopping club developed in conjunction with Cendant Corporation. To date, Mr. Caverly has been instrumental in the creation of marketing campaigns that have grossed nearly $2 billion in direct-to-consumer sales.
Brian Archibald has more than 20 years of experience in education, marketing, finance, operations, call center, manufacturing and financial services, including over 12 years in the direct response television industry (DRTV). Prior to Provida Life Sciences, Mr. Archibald was the COO and CFO of Lexicon Marketing, the leading US Hispanic direct marketing firm where he managed the largest media spend on Spanish language television and built a successful insurance brokerage business, Seguros sin Barreras. Mr. Archibald also has been the CFO of White Sutton & Company Insurance Services and a consultant for The Brattle Group, an economic litigation consulting firm. Previously, Mr. Archibald spent 8 years teaching at the Simon Graduate School of Business at the University of Rochester.
Vice President, Production & Product Development
Paul J. Duff serves as Vice President of Production & Product Development, and manages all aspects of Creative Marketing for Provida Life Sciences. He is Executive Producer on all projects within these departments, including infomercials, products, and related collateral, and is responsible for shepherding all projects from inception through the entire development process. Mr. Duff previously worked as Vice President of Product Development for Beachbody, LLC, creator of some of the nation's most popular in-home fitness and weight loss solutions including P90X, Hip Hop Abs and 10-Minute Trainer. Prior to that successful stint, he was Vice President of Production for Alchemy Worldwide, where he began his direct marketing career and was intimately involved in creating the products and infomercials that became Alchemy's first successes, including Michael Thurmond's 6 Week Body Makeover, The Magic Bullet, and Food Lovers Fat Loss System. Before Alchemy, Mr. Duff worked in the Programming department of the Public Broadcasting System, where he assisted in selecting programs for broadcast. Mr. Duff also has years of extensive hands-on experience in the production world, having stage managed, directed, and produced in areas as varied as opera, live events, theatre, and television.
If you want to change the world,
This is the place to do it!
Provida is a high-energy, high-output team of product developers and 'gut-level' direct marketers with a passion for changing the world. If you choose to join us in our mission, you will find yourself in an entrepreneurial environment where you will work harder and achieve more than you ever have before. You will be personally fulfilled in a way that no previous position has provided and, at the same time, your efforts will make a significant and measurable positive impact on the lives of literally millions of people. Provida can change your life and you can change the world. Regardless of whether your desire for a career change is immediate or not, if you are compelled by our mission, please tell us about yourself. Even if we don't have an immediate requirement, our new business activity is so dynamic that our personnel needs are constantly growing. If you are the best at what you do in any of the following areas, we'd like to hear about you and discuss the possibility of changing the world together.
Provida Live Sciences
15250 Ventura Blvd.
Sherman Oaks, CA
The Provida Promise >>
Meet Our Team >>
Food Lovers Fat Loss >>
Food Lovers Online >>
Smart Technique >>
Provida Labs >>
Work at Provida >>
Linked In >>
JOIN OUR EMAIL LIST